Independently minded publishing

A Crash Course in Email Marketing for Small and Medium-sized Businesses

By John W. Hayes

Paperback £9.99 / $17.99
eBook £8.99 / $10.99
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A Crash Course in Email Marketing for Small and Medium-sized Businesses

By John W. Hayes

Jacket text

Despite being one of the most mature online marketing technologies available to today’s small and medium-sized business marketer, email marketing continues to pack a punch way beyond its weight or cost. The fact is that email marketing, if you treat it right, works better than any other marketing technique available – both on or offline.

This book is for any entrepreneur, business owner or marketer who values the idea of building and maintaining relationships with existing customers and prospects, and forging new connections by creating and delivering timely and targeted content. It tells you how to put in place the important principles and techniques that will improve your email marketing, making it more engaging for your audience and more profitable for you.

No matter what kind of business you are in, email marketing, combined with the simple best practices featured here, will help you increase customer retention and drive profitability.

If you want to start making relationships pay, now is the time to invest in email marketing. This guide from John Hayes will get you started in the right way, or show you how to improve the email marketing you are already doing.

About the author

John W. Hayes has been helping small and medium-sized companies develop their business strategies online for almost as long as the Internet has been in the general public's consciousness. Working alongside some of the biggest names in ecommerce and online marketing (including Amazon, eBay and Google), he has dedicated much of his career to demystifying the web and highlighting opportunities for real world businesses to grow. As the author of numerous white papers, blog posts and guest editorials across a wide range of trade and mainstream publications he is widely recognised as an influential Thought Leader in the SME online marketing arena. In his first book, Becoming THE Expert: Enhancing Your Business Reputation through Thought Leadership Marketing, he shares his tips and tactics for positioning yourself as an industry expert and building your business on the back of a solid campaign of Thought Leadership Marketing.

Media coverage

From The Market :

John Hayes, author of the useful pamphlet A Crash Course in Email Marketing, sent his first mass email when the internet was just a twinkle in its cyberdaddy?s eye, way back in 1978. The 400 recipients weren?t a bit happy. ?The campaign was widely criticised by its recipients [on ARPANET the university research network],? writes… Read more »

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About the Author

1. Email Marketing is Alive and Kicking
2. Selecting Your Email Marketing Service Provider
3. Growing Your List the Right and Wrong Way
4. Spam
5. Keeping It Relevant
6. Driving Engagement beyond the Click
7. Frequency and Timing
8. Subject Lines, Headline News
9. Take Time for Text
10. Automate, Schedule and Mobilise
11. Testing and Optimising for Success
12. Understanding Your Return on Investment
13. Email Marketing for eBay and Amazon Sellers
14. Stop Talking About Email Marketing

Published: 26/07/2013
Edition: 1st
Pages: 100
Formats: paperback - ISBN 9781908003713
ebook - ISBN 9781908003690
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