By Andrew Boulton

This is Adele. Her mum drives a submarine. Her dad writes adverts for the telly.

But, when dad is asked to write an ad for Hooblahoo – the greatest fizzy drink there is – he goes blank. Luckily for him, Adele has a huge imagination and the perfect idea.

“A great message about the power of creative ideas” – Giles Paley-Phillips

Andrew Boulton is a copywriter and lecturer in creative advertising.

He has written for brands and agencies across the UK and far beyond (some very big ones, plenty of tiny ones) and writes a copywriting column for The Drum.