Connecting with Clients
For stronger, more rewarding and longer-lasting client relationships
By Paul Cowan
Connecting with Clients
For stronger, more rewarding and longer-lasting client relationships
By Paul Cowan
Jacket text
CLIENT RELATIONSHIPS
Finding some clients difficult to understand?
Confused when they say one thing but mean another?
Need better, more useful feedback?
Sometimes feel on the back-foot?
Have trouble managing client expectations?
Wonder why they seem impossible to please?
Concerned about being blind-sided by unexpected client loss?
THIS BOOK IS YOUR LIFELINE
Connecting with Clients contains new ideas derived from the world’s leading relationship experts
Insights from over 500,000 pieces of client feedback worldwide
With tips and guidance from an adman, organisational change agent, couples’ counsellor and co-founder of The Client Relationship Consultancy
Dip into short chapters and discover a valuable insight on every page
REJUVENATE YOUR CLIENT RELATIONSHIPS
With the help of this book, you will be able to:
Evaluate your client relationships and diagnose issues
Recognise your part in a problem
Obtain useful and clear feedback
Understand, relate to and communicate with your clients
Manage yourself and your team members
Get the best from your clients so that they get the best from you
CONNECTING WITH CLIENTS WILL SAVE YOU TIME, EFFORT AND MONEY AND MAKE LIFE MORE ENJOYABLE.
About the author
Paul Cowan is a relationship specialist. He had a successful career in leading international advertising agencies and opened his own agency. Fascinated by the effect of the interplay of internal and client relationships he studied at the University of Surrey Business School and Metanoia/Middlesex University, becoming a change agent and psychotherapist. He worked with individuals and couples and consulted with teams and organisations. He specialises in client relationships and works internationally to facilitate change between agencies and their clients. He co-founded the Client Relationship Consultancy and the Customer Relationship Consultancy. This is his first book.
Reviews
This book is a game changer for agencies and all professional service businesses. It is a truly practical, effective toolkit based on applying psychology to relationship management. Enjoyable and the ideas work.
A must read for every client facing exec from a first day graduate to hardened Global CEO. It is the first book of its kind. Rammed full of insights, top tips and ideas to strengthen any client relationship
Media coverage
From Addicted2Success:
Paul Cowan is a relationship specialist who had a successful career in leading international advertising agencies, then opened his own agency. As a psychotherapist he worked with individuals and couples and consulted with teams and organizations. Specializing in client relationships, he works internationally to facilitate change between agencies and their clients. He cofounded the Client… Read more »
From Shot By Both Sides:
In season two of SBBS Radio, Eaon chats with former agency suit, agency owner, and then co-founder the Client Relationship Consultancy Paul Cowan. They mostly talk about Paul’s fantastic new book ‘Connecting With Clients’, a must-read for anyone in an agency and probably on the client-side too. More info about Paul, his work and the… Read more »
From Marketing Society:
For the latest Marketing Society ‘starter for ten’ talk we hear from the Founding Partner at The Client Relationship Consultancy and author of the book Connecting With Clients, Paul Cowan, who shares one of the key themes from the book.
From B&T:
Ever wondered what makes a good professional relationship work? Why are we prepared to walk over hot coals for some people, yet barely get up off our chairs for others? No questions are left unanswered by advertising veteran Paul Cowan in his debut book Connecting With Clients.
From Mediatel:
Paul Cowan is a former adman, who has taken part in more pitches and repitches than he cares to name. His book, Connecting with Clients, which gives advice on how to forge stronger client relationships, is out now.
From AdNews:
Adman Paul Cowan is the author of Connecting with Clients Why agencies get “Hired for the work and fired for the relationship”. And the real reason that Emma and Jason are in couples counselling.
From Deliberate Directions:
Paul Cowan is a relationship specialist and the author of “Connecting with Clients — For Stronger, More Rewarding and Longer-Lasting Client Relationships.” Early in his career, Paul led international advertising agencies. Later, he transitioned to working as a psychotherapist. He cofounded the Client Relationship Consultancy and the Customer Relationship Consultancy, where he consults for individuals,… Read more »
From RealLeaders:
While it’s especially useful for agencies and clients, feedforward can work for any enterprise. It can result in meaningful information from any stakeholder, from leadership to consumers. As businesses get back on their feet, we’re facing a climate that’s more competitive than ever, and feedforward can help gain a tremendous advantage.
From CeoWorld Magazine:
Take it from a couples counselor and client relationship consultant: it’s always tempting to compare your relationship with your client to a marriage. It’s also true that the agency-client relationship, whether it’s marketing, advertising, or any other service, is far more complex. It involves the pressure of high-stakes objectives and more often than not, didn’t… Read more »
| Published: | 30/03/2021 |
|---|---|
| Pages: | 352 |
| Formats: | paperback - ISBN 9780857198594 ebook - ISBN 9780857198600 hardback - ISBN 9780857199331 audio - ISBN 0000000000064 |
If you’d like to get in touch with the author for interview or comment, or you’d like a review copy of this book, please contact us at pr@harriman-house.com or call +44 (0)1730 233870.
RightsFor information on available rights, please contact rights@harriman-house.com
Bulk purchasesWe offer discounts for bulk purchases. Please contact specialsales@harriman-house.com for a quote.