Independently minded publishing

Conscious Investing

Practitioners' views on holistic investing approaches that benefit people and the planet

By Christin ter Braak-Forstinger

Hardback £29.99 / $39.99
eBook £15.00 / $20.00
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Conscious Investing

Practitioners' views on holistic investing approaches that benefit people and the planet

By Christin ter Braak-Forstinger

Jacket text

Conscious investors are part of a growing movement who believe they can do better things with their money when they deeply connect with their money and when they allow themselves to see the big picture: namely, the wider systemic impact that their investment decisions entail.

Humanity’s current social and environmental challenges require us to dramatically rethink global growth for long-term prosperity and to transform capital markets into a force for good. This will need a fundamental shift towards a regenerative economy as well as a regenerative form of investing. Consciously reflecting and consciously acting upon one’s own personal- and financial choices will definitely be part of the solution. Conscious investors are profoundly connected to their mission in life, to humanity and to all the planet. To them investing is an extension of their life’s calling and they are aware that everything is not only connected, but also co-evolves in the web-of-life.

Conscious investing enlarges the picture beyond the intention to create a positive social and environmental impact, next to achieving a financial return, and brings a systemic view to the investor. It is both a state of awareness as well as a holistic form of impactful investing.

This book aims to share approaches to conscious investing that are valid for everyone: a normal person with a family to take care of, as well as dedicated impact investing enthusiasts. Throughout, you will find personal investment stories that have created tangible real-life outcomes and positive impact in multiple ways.

Conscious investors represent a new, enlightened group of investors who are not only value-driven but who proactively point their money towards the future they want for themselves, their children and their planet.

About the author

Dr Christin ter Braak-Forstinger, LL.M. is the founder of PVA Advisory (founded in 2011) and the co-founder of Chi Impact Capital (founded in 2017) and has a longstanding and professional track record in the area of strategic philanthropy- and impact investing advisory. She is an advocate of a holistic and conscious approach to investing and a regenerative capital market. Before founding PVA Advisory, Christin worked for Freshfields Bruckhaus Deringer, the Financial Market Authority Austria, Bank Julius Baer and SAM Sustainable Asset Management AG. Christin is the author of peer-reviewed articles in banking, law, philanthropy and impact investing. She has also published several books. Christin completed her postgraduate studies at Duke Law School and at Harvard Law School. Her dissertation and her master’s thesis received several awards.

Privately, Christin is the co-founder and president of BRAVEAURORA, a distinguished Austrian, Swiss and Ghana based NGO (founded in 2009) that aims to reintegrate orphans and vulnerable children into their extended families, abolish illegal orphanages, and undertakes collaborative community development work in Northern Ghana. Christin is a dedicated mother of two children and is an earth and nature lover. She is a certified yoga teacher. Yoga and meditation form an integral part of her life.


“These days stakeholders deal with a drastic change in investment approach facing an unavoidable responsibility for sustainable development. In her book “Conscious Investing”, Christin ter Braak-Forstinger outlines a series of impact-investing stories that provide vivid examples of how you can pursue positive economic outcomes and scalable societal impact in the same time”.

Ruben Vardanyan, entrepreneur, Investor & philanthropist

“… After reading this book investors will have gained a holistic insight into how they can use their capital to benefit the issues that matter to them, as well as make a proft along the way. Not only might Conscious Investing make you a better investor, it might also make you a better person.”

Richard Gill, Master Investor Magazine

“Now is the time to rethink growth and radically change the way of investing in order to save the planet. With her book “Conscious Investing”, Christin ter Braak-Forstinger provides a comprehensive guide for the societal shift towards sustainability.”

Dr. Franz Fischler, President of the European Forum Alpbach.

“Conscious investing makes the investor as happy as the investee, it is the joint creation of value for society.”

Martin Essl, Founder of the Essl Foundation

Media coverage

From Kehitys-Utveckling :

Astetta vastuullisempi sijoittaja rahoittaa tietoisesti tulevaisuutta, jonka hän haluaa itselleen ja lapsilleen. Hän toimii luonnon kantokyvyn rajoissa ja vastaa sijoitustensa seurauksista. Samalla hän muokkaa nykyistä oman edun tavoitteluun perustuvaa talousjärjestelmää ympäristökestävämmäksi. Etenkin vuosina 1982–2000 syntyneet milleniaalit ovat kiinnostuneet vaikuttavuussijoittamisesta. Heille sijoittaminen on myös keino ilmentää arvomaailmaansa, toteaa Christin ter Braak-Forstinger toimittamassaan kirjassa Conscious Investing. A… Read more »

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From The Investment Turnaround:

Christin ter Braak-Forstinger talks about her investing strategy, and ‘the decision to go beyond measuring for profit only.’

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From Philanthropy/Henri Magazine 2/2018 (Page 47):

In her new book Conscious Investing Christin ter Braak-Forstinger aims to sharpen the systemic view of investors when it comes to achieving attractive financial returns alongside positive social- and or environmental Impact.

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From FT Adviser :

Conscious Investing is a triumphant ode to the joy and rise of impact investing. …In this book, conscious investors are encouraged to help redesign the financial system and intentionally support businesses making a meaningful positive impact on society and the environment.

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From Unternehmer Zeitung:

Why did you write a book? I wanted to share with investors in very simple words that they can point their money towards the future they want for themselves, their children and the planet – and that they do not need to wait until their banks approach them with this topic (if at all). Many… Read more »

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From Die Presse:

“Conscious Investing shares very interesting insights on more conscious and holistic ways of using the power of capital for both personal wealth creation as well as for the benefit of our planet.” Rainer Nowak, Editor in Chief, Die Presse

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From Oberoesterreichische Nachrichten, Austria (OÖN):

She is funny, eloquent and manages as a co-founder the company “Chi Impact Capital”; privately she is the co-founder and president of Braveaurora NGO (founded in 2009): The native Austrian Christin ter Braak-Forstinger has found a way to combine her job in the financial industry with social value creation. The book “Conscious Investing” gives interesting… Read more »

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From Professional Adviser:

Warren Buffett, ESG and the end of cash: This year’s best Xmas reads Lawrence Gosling’s top financial books Stuck on what to buy the financial services professional in your life for Christmas? How about an investment book? Lawrence Gosling picks out his favourites from the titles that have hit our desks this year. A wonderful… Read more »

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From Monday Journal, Finland:

“I love the idea that I can invest profitably and do good in the world at the same time. Conscious Investing provides the reader with ideas, examples and questions to think about when making investment decisions. From discussions with other investors, I know that there are a good number of us who want our portfolios… Read more »

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Uli Grabenwarter / Foreword

1. Christin ter Braak-Forstinger / An introduction to conscious investing: why my investments can save the planet as well as my soul

2. John Fullerton / Investing in a regenerative civilization

3. Charly Kleissner, Ph.D. / Conscious investing as practiced by 100% impact investors

4. Joseph Tenzin Oliver / The next generation of conscious investors: values redefined

5. Ditte Lysgaard Vind / Experience of a next-gen investor: finding my ground the circular way

6. Kate Poole / The spiritual dimension of conscious investing

7. Peter Scheuch and Julia Oestreich / Foundations as conscious investors: a case study

8. Adam Seitchik / Money in place: catalyzing local impact investing

9. Luke Gillott / The practices of conscious companies

10. Peter Wuffli and Andreas Kirchschlaeger / Conscious and ethical investing: investor life cycle and investment process

11. Thomas Goldfuss / Money is a means to transform society

12. Philipp Kauffmann / Save the earth, it's the only planet with chocolate: can a chocolate business escape the commodity trap and participate in restoring grace, justice and beauty to the world?

Published: 16/10/2017
Edition: 1st
Pages: 232
Formats: hardback - ISBN 9780857196170
ebook - ISBN 9780857196187
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