Making, marketing and merchandising

By Joanne Dewberry

The UK handmade market is currently riding high as our attitudes to shopping and the products we want to buy are changing. With this change comes a new wave of manufacturers – small, local and talented.

If you are a producer of handmade products, or you have a craft hobby and are thinking about taking the next step and wondering how to do it, then this book has the answers. In it you will find out:

– How to turn your hobby into a small business
– Where to sell your products, both on and offline
– How to price your products
– How to develop a unique and recognisable brand
– Where to start with visual merchandising
– How to use social media to market your business

This book not only takes you through these points in no-nonsense plain English, but also has quirky craft activities to complete along the way.

Jam-packed with top hints and tips from real-life crafty small business owners in the know, this book is essential reading for anyone looking to craft their way to success!

Joanne Dewberry started her first business, Charlie Moos, just before the birth of her second child, Megan, in 2008. Disheartened by the party bags that Charlie had received at parties she decided she could do better and so Charlie Moos was born. Not a natural crafter nor had she sewn before, Joanne soon discovered how therapeutic sewing could be. Along the way she has learnt many new business skills which she is passionate about sharing with small business owners and in particular mums. With 3 children under 5 years herself Joanne understands the constraints on mums in business. Her passion and dedication earned her the title of Dorset Business Mum of the Year 2010 along with numerous other business accolades in the past 3 years.

Joanne is passionate about small business and writes a blog www.joannedewberry.co.uk providing small businesses training, advice & networking in areas of social media, marketing and juggling children and a business.

@CharlieMoos