Independently minded publishing
Menu

Crossover Creativity

Real-life stories about where creativity comes from

By Dave Trott

Paperback £14.99 / $19.99
eBook £11.49 / $14.99
Buy now

Crossover Creativity

Real-life stories about where creativity comes from

By Dave Trott

Jacket text

Ideas don’t just happen, they don’t spring from nowhere.

Ideas come to life from everything that’s already inside our brains.

Because new ideas are actually a new reaction between existing ideas.

This means creativity is about finding ways to put unrelated, disconnected things together.

When two unrelated things come together, something new springs into existence, they form a third thing, and that becomes a new idea.

That’s Crossover Creativity.

The more you read, watch, observe and consume, the more fuel for ideas you have in your brain, the more crossover creativity will happen for you.

In this latest collection of stories about creativity in real-life situations, Dave Trott presents examples of crossover creativity in action – as a guide for those who have to generate ideas in advertising, business, sport, or anywhere in the wider world.

About the author

Dave Trott is a creative director, copywriter, and author. Trott studied at the Pratt Institute in New York City, majoring in advertising before going on to found the advertising agencies Gold Greenlees Trott, Bainsfair Sharkey Trott and Walsh Trott Chick Smith. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising.

Published: 07/02/2023
Formats: paperback - ISBN 9780857199881
ebook - ISBN 9780857199898
Media enquiries

If you’d like to get in touch with the author for interview or comment, or you’d like a review copy of this book, please contact us at pr@harriman-house.com or call +44 (0)1730 233870.

Rights

For information on available rights, please contact rights@harriman-house.com

Bulk purchases

We offer discounts for bulk purchases. Please contact specialsales@harriman-house.com for a quote.