Going for Growth
How to grow your business on a budget
By Emma Jones
Jacket text
You’ve joined record numbers of people in starting a business and now you’re looking to grow. But you don’t want the kind of growth that comes with borrowing money, employing people, or moving to pricey offices. This book has been written for you.
It looks at how to grow the business without (metaphorically speaking) outgrowing the home. It offers five ways to increase sales and profit, without overly increasing overhead and cost. The pages are filled with stories of businesses growing in this modern way, and a map to follow their lead. They are franchising, outsourcing and going global at speed, whilst spreading wealth across the UK.
If you want to grow your business, enjoy this how-to guide, written by an entrepreneur who has spent a decade developing her own business, whilst supporting thousands of others to do the same.
About the author
Emma Jones is founder and editor of Enterprise Nation, the home business website, and has started two businesses herself from home offices in London, Manchester and rural Shropshire. Following a career with an international accountancy firm, Emma started her first business at the age of 27 and successfully sold it just 15 months after launch. The home business website was launched in 2006, and has attracted a regular readership of more than 250,000 people and national press headlines. Emma has written for Enterprise Nation since its launch and also for the Financial Times, City AM and customer magazines, including for Orange, Microsoft, BT and Viking Direct. Emma is regularly called upon by the government to speak on the subject of home business and she advises Regional Development Agencies on how to encourage and support homeworking.
She can be followed on @emmaljones.
Contents
Introduction
About the Author
Profiled Case Studies
Part 1. Making the Case for Modern Growth
Growth but not as we know it
The rise of the micro-enterprise
Out of touch
Modern growth
Part II. Grow the Business on a Budget
Know your niche
Franchise
The Networked Venture
Productise
Secure a sponsor
Go Global
Focus on What You Do Best and Outsource the Rest
Accelerate
Part III: Support
People
Space
Funding
Conclusion
With Thanks
Published: | 30/04/2015 |
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Edition: | 1st |
Pages: | 248 |
Formats: | paperback - ISBN 9780857194725 ebook - ISBN 9780857194732 |
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