The ideas, numbers, and behavior that destroy wealth—and how to avoid them

By Barry Ritholtz

This book was designed to reduce mistakes.

Your mistakes with money.

Tiny errors, epic fails and everything in between.

You can do thousands of things right, but make just a few of the errors we discuss, and you destroy much of your portfolio.

If you could learn how to avoid the unforced errors investors make all the time, you would make your life so much richer and less stressful.

The counterintuitive truth is avoiding errors is much more important than scoring wins.

How Not To Invest shows you a few simple tools and models that will help you avoid the most common mistakes people make with their money. Learn these, and you are ahead of 98% of your peers.

Make fewer errors, end up with more money.

How Not To Invest lays out the most common errors investors make. Barry Ritholtz reveals his favorite mistakes, including the lessons we can learn from some of the wealthiest and most error-prone investors.

We all make mistakes. The goal with this book is to help you make fewer of them, and to have the mistakes you do make be less expensive.

Barry L. Ritholtz is co-founder, chairman, and chief investment officer of Ritholtz Wealth Management LLC. Launched in 2013, RWM is a financial planning and asset management firm, with over $3 billion dollars in assets under management. Called the “blogfather” for his long-standing finance weblog, The Big Picture, the site generates half a million page views per month and has been covering everything investing-related since 2003. The blog has amassed ~275 million visitors over that 20-year period. Barry is the creator and host of Masters in Business, the most popular podcast on Bloomberg Radio.