Independently minded publishing

I Don’t Agree

Why we can’t stop fighting – and how to get great stuff done despite our differences

By Michael Brown

Paperback £14.99 / $20.00
eBook £11.49 / $15.00
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I Don’t Agree

Why we can’t stop fighting – and how to get great stuff done despite our differences

By Michael Brown

Jacket text

Did you know you’re likely to have had over 89,000 heated altercations with your closest relations before you reached the age of eight?

By age 16, thousands more hours will have been spent by most of us in some form of disagreement with those in our extended social networks.

As a species, we’re well practised at falling out with each other. We may even have a gene for it – certainly, some of us seem to be gifted.

When it comes to finding resolutions, however, things don’t come quite so naturally: as much as 90% of all inter-personal conflicts never reach agreement.

But it doesn’t have to be this way.

I Don’t Agree is a fascinating exploration of new, powerful and surprising solutions to an ancient problem: why we disagree so much. It shows how to sidestep our animosities and get great things done, despite our differences.

Underpinned by cutting-edge research and academic thinking (as well as fascinating real-life case studies and easy-to-use tools), author and marketeer Michael Brown reveals the eye-opening secrets that can lead to better leadership, stronger teams, swifter promotions, more effective collaboration, better organisational culture – as well as radically improving your life outside of work.

EXCLUSIVE: Your copy of I Don’t Agree could help improve the wellbeing of the hard-pushed care teams at Guy’s and St Thomas’s hospital.

HERE’S HOW: Now, more than ever, the wellbeing of the staff, patients and their friends and families is of the upmost importance. This is no ordinary time, and these are no ordinary teams. By using code CARE35 at checkout at this website, 35% of RRP from each copy of I Don’t Agree will be donated to Guy’s & St Thomas’ until June 30th 2020.

17,500 doctors, nurses and other wonderful NHS staff across St Thomas’, Guy’s and Evelina hospitals are working around the clock to care for those affected by the pandemic. Day and night, they are working tirelessly, providing support that is above and beyond, and giving the best possible care to patients. Thanks to this kind of fundraising, we are able to provide the incredible staff across Guy’s and St Thomas’ with the extra resources needed urgently on the frontline.

These include:

  • The development of on-site supermarkets to provide free groceries and essentials for staff who may be unable to get to a store before or after their shifts
  • The creation of comfortable wellbeing areas in the hospital for staff during their shifts
  • Psychological and wellbeing support for those staff who need it
  • Accommodation for staff having to isolate away from families so that they can continue to care for coronavirus patients
Guy’s and St Thomas’ Registered Charity No. 1160316.

About the author

Michael Brown is a business founder, a long-term managing director, part of the leadership group of an organisation of over 4,000 people, and a social enterprise pioneer – helping to create, launch and lead what is thought to be the world’s first mental health drop-in centre inside a soup kitchen. Michael’s interest in the psychology of conflict and compromise arose after spectacularly falling out with his fellow shareholders in a business he led for a decade. The lessons he learned positively informed the culture of his next venture, now an international marketing organisation, and gave rise to I Don’t Agree.


If the art of advertising is to inform and persuade, then this book’s arrival at a point when we are beginning to reimagine how we work, and how we behave to build a better world could not be better timed. I loved this book and I’m certain you won’t need to work in advertising to feel the same.

Tessa Gooding, Director of Communications, Institute of Practitioners in Advertising

The challenges faced by humanity require us to learn new ways to debate, negotiate and find solutions. This book is not just a great resource for diplomats, but for anyone who needs to be part of those arguments. And that is all of us.

Tom Fletcher: Former British ambassador to The Lebanon, Visiting Professor of International Relations at New York University and author of The Naked Diplomat

I Don’t Agree’ is a thought-provoking killer book that is well crafted, hugely entertaining and full of insight about how to reach agreement with people who would ordinarily disagree with you. It’s the perfect handbook for any negotiator’s toolbox.

Lt. Jack Cambria (ret.) NYPD Hostage Negotiation Team Commander (2001-2015).

“In an age where rage is all the rage, here’s a manual for how we can agree to disagree and move forward. A pacey read written with hope, heart and a very welcome sense of humour.”

Victoria Harper, Features Director, The Daily Telegraph

“Well researched, empathic and urgent. If the title makes you nervous, you probably need to read the book. Michael Brown wants to help us learn to listen so we can figure out how to move forward.”

Seth Godin, Author, This is Marketing

“This book has the potential to change the way we think about conflict – from coaching children to solve the smallest niggles to negotiating compromises that keep the peace. A practical and down-to-earth guide to getting over ourselves.”

Jules Chappell OBE CEO at HUMAN London & Partners Former ambassador to Guatemala, conflict advisor to the British Embassy in Addis Ababa, Young Global Leader at the World Economic Forum and special advisor for women’s rights to the Coalition Governance Team in Baghdad (2003–04)

Media coverage

From The Oyster Catchers:

Michael has recently had a book published on improving organisational culture, a 10 Step Guide which reveals the secrets that can lead to better leadership, stronger teams, swifter promotions, more effective collaboration, better organisational culture – as well as radically improving your life outside of work. You can buy a copy of “I Don’t Agree:… Read more »

Read More…

From Coach-ella 2020:

Michael Brown discusses his upcoming book I Don’t Agree at Coach-ella 2020.

Read More…

Published: 01/07/2020
Formats: paperback - ISBN 9780857197658
ebook - ISBN 9780857197665
Media enquiries

If you’d like to get in touch with the author for interview or comment, or you’d like a review copy of this book, please contact us at or call +44 (0)1730 233870.


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