Independently minded publishing

Just Keep Buying

Proven ways to save money and build your wealth

By Nick Maggiulli

Paperback £14.99 / $18.99
eBook £9.99 / $12.99
Hardback £22.00 / $27.00
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Just Keep Buying

Proven ways to save money and build your wealth

By Nick Maggiulli

Jacket text

Everyone faces big questions when it comes to money: questions about saving, investing, and whether you’re getting it right with your finances.

Unfortunately, many of the answers provided by the financial industry have been based on belief and conjecture rather than data and evidence—until now.

In Just Keep Buying, hugely popular finance blogger Nick Maggiulli crunches the numbers to answer the biggest questions in personal finance and investing, while providing you with proven ways to build your wealth right away.

You will learn why you need to save less than you think; why saving up cash to buy market dips isn’t a good idea; how to survive (and thrive) during a market crash; and much more.

By following the strategies revealed here, you can act smarter and live richer each and every day. It’s time to take the next step in your wealth-building journey. It’s time to Just Keep Buying.

About the author

Nick Maggiulli is the Chief Operating Officer and Data Scientist at Ritholtz Wealth Management, where he oversees operations across the firm and provides insights on business intelligence. He is also the author of, a blog focused on the intersection of data and personal finance. His work has been featured in The Wall Street Journal, CNBC, and The Los Angeles Times. Mr. Maggiulli graduated from Stanford University with a degree in Economics and currently resides in New York City.


“Nick has a genuine gift – while he uses rigorous empirical evidence to make his case, he also manages to tell the story in such a way to keep the reader’s attention and give them practical, actionable advice. In addition, he has just enough of a mischievous streak to challenge some long-held assumptions about investing, but in a manner that makes the empirical data a fresh, interesting story. Investors, new and old, will benefit from Nick’s practical approach to investing.”

James O’Shaughnessy, Founder and Chairman, OSAM LLC, and New York Times Business and BusinessWeek bestselling author, What Works on Wall Street

“Nick Maggiulli clearly delights in flouting the received wisdom about how people should manage their money. The end result is a book that’s full of both aha moments and practical takeaways. As a fellow writer about personal finance, I felt a creeping sense of jealousy in what I was reading. Nick takes the tired topics of how to save and invest well and managed to make them utterly fresh and even quite a bit of fun.”

Christine Benz, Director of Personal Finance, Morningstar

“Just Keep Buying is the ideal combination of thoughtful and actionable. Maggiulli not only uses evidence to guide his suggestions, but he is also among the best at boiling everything down into ideas that are easy-to-understand and apply.”

James Clear, #1 New York Times bestselling author of Atomic Habits

“The first time I read Nick Maggiulli’s writing I knew he had a special talent. There are lots of good data scientists, and lots of good storytellers. But few understand the data and can tell a compelling story about it like Nick. This is a must read.”

Morgan Housel, bestselling author of The Psychology of Money

Media coverage

From GetAbstract:

Saving and investing your money consistently holds the key to creating wealth, data scientist Nick Maggiulli explains in Just Keep Buying. Make investing a habit: something you do regularly, just like paying your mortgage or purchasing food. In the long run, your investments will yield a far greater sum than your savings.

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From CNBC:

Popular finance blogger Nick Maggiulli dives into the two main principles of building wealth — saving and investing — and crunches numbers to give practical advice for any type of investor in any type of market. This book is a good reminder that you don’t need to be a math genius or even lucky to… Read more »

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From The Compound:

On episode 82 of The Compound and Friends, Nick Maggiulli and Downtown Josh Brown are joined by Dan Nathan to discuss earnings season, yields, mortgage rates, Buffett and buybacks, shorting private equity, world stock markets in 1899 vs today, how millionaires invest their money, the Silvergate collapse, and much more!

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From The Pathless Path with Paul Millerd:

Nick Maggiulli is a finance data analyst and writer. He is the author of “Just Keep Buying” and has a blog titled “Of Dollars and Data”

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From Medium:

Just Keep Buying is a book by Nick Maggiulli which has some unique financial insights. It was a very timely read for me, as I have been consistently purchasing a share or two as the market falls. This is to help me “stay excited” for drops in the stocks I own. The book breaks its… Read more »

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From Wall Street Journal:

By 1982, the purchasing power of $19,900 in 1966 dollars shrank to about $11,000, estimates Nick Maggiulli, chief operating officer at Ritholtz Wealth Management in New York and author of “Just Keep Buying,” a book on automatic investing strategies.

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From Bloomberg:

On this episode of “Trillions,” Eric Balchunas and Joel Weber speak with Nick Maggiulli, chief operating officer at Ritholtz Wealth Management, about his new book, “Just Keep Buying.” They discuss saving versus investing, the importance of income-producing assets, international exposure, index investing and more.

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From Forbes:

Just Keep Buying is “a data-driven guide to personal finance, but it’s very accessible.” Maggiulli’s aim is to use data to prove financial arguments. “There’s a lot of economic arguments out there based on conjecture and belief. I see this on Twitter all the time. But now I have data to make these arguments.”

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From Motley Fool:

Nick Maggiulli, COO of Ritholtz Wealth Management, discusses insights from his book “Just Keep Buying: Proven Ways to Save Money and Build Your Wealth”, why it’s important to splurge, the data behind retirement savings, and much more.

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Published: 12/04/2022
Pages: 296
Formats: paperback - ISBN 9780857199256
ebook - ISBN 9780857199263
hardback - ISBN 9780857199713
audio - ISBN 0000000000003
Media enquiries

If you’d like to get in touch with the author for interview or comment, or you’d like a review copy of this book, please contact us at or call +44 (0)1730 233870.


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