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Own It!

How our generation can invest our way to a better future

By Iona Bain

Paperback £12.99
eBook £9.99
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Own It!

How our generation can invest our way to a better future

By Iona Bain

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Are you young and feeling left behind financially? It doesn’t have to be this way. The UK’s leading millennial money expert, Iona Bain, is on a mission to help young people own their futures, once and for all.

Low wages, high house prices, zero reward for saving and the catastrophic fallout from Covid-19… young people have had a rough ride. But we have a choice. We can sleepwalk into a poorer future – or we can transform our prospects by embracing the power of investing.

Iona is here to demystify savings, pensions and investing for a new generation. Whether it’s robo-advisers or auto-enrolment, green investing or forex on Instagram, Iona will break down what it all means so YOU can take charge of your long-term finances.

In this fun, wise and incredibly helpful book, Iona explains why investing matters. She also shows you how to get your basic finances right, save for your first home and make your pension socially responsible. You’ll find out all about the rewards and risks of online investing, from sexy stockpicking apps to digital wealth managers, and learn how to manage your long-term finances so you can avoid major mistakes and achieve your goals.

Investing often gets a bad rep thanks to the Wolf of Wall Street, social media scams and high-rolling money men. In fact, investing has never been more accessible, more interesting – and more important. It’s the single biggest thing that we can do to change our lives, and society, for the better.

So what are you waiting for? Let’s start owning it!

About the author

Iona Bain is a financial journalist, speaker and author who founded the pioneering Young Money Blog in 2011 and has since become the UK's go-to voice on young personal finance.

Young Money Blog has won plaudits from across the financial industry for its innovative, witty, down-to-earth but clear-eyed approach to finance. The blog was named Money Blog of the Year by Santander Banking Group and Iona was shortly after named Freelancer of the Year in 2018 by IPSE, the leading association for the self-employed. Iona was also was named one of the most influential women in finance by Onalytica in 2019 and shortlisted for the prestigious Georgina Henry Prize at the UK Press Awards in 2020.

Iona is one of the most high profile financial journalists in broadcast media today, frequently speaking and presenting on TV and radio. She has presented special editions for Radio 4's Moneybox programme on topics like financial education and fraud, is a regular pundit on BBC News and recently became Radio 1's Money Hacker, where she advises young listeners on the station's flagship advice programme Life Hacks. She also joined the economist Paul Johnson for a special four-part Radio 4 series ‘The Austerity Audit’ in 2020 and other appearances have included Question Time, Newsnight, ITV Tonight and Woman's Hour.

Iona is renowned as a speaker at major conferences and is represented by JLA. She writes regularly for print and online media, recently becoming a writer for the Financial Times Personal Finance section, and has also fronted major campaigns for clients including Lloyds Banking Group, Post Office and Scottish Investment Trust. She wrote and published her first book, a guide to the millennial money basics called Spare Change, through Hardie Grant in 2016. Iona is the youngest-ever governor of the Pensions Policy Institute and a member of the industry's Next Generation Committee. She is one of the most respected financial writers and broadcasters of her generation, with a rare combination of accessibility and authority, and is often credited with bringing millennial money into the mainstream.

Outside of work she is a classically-trained musician who plays the cello and piano. She is originally from Scotland but now splits her time between London and Kent.

Reviews

Own It is full of insightful observations and sassy advice. Bain has written a lively, user-friendly guide to the often foreboding world of investment and finance.

Liam Halligan, Sunday Telegraph

In her new book Own it! Iona Bain is determined to steer fellow millennials towards financial success… Through education, empowerment, and myth-busting, she’s taking on the challenges of a generation and, instead, helping them to thrive.

The Evidence-Based Investor

There’s an old saying that “We do not inherit the earth from our ancestors, we borrow it from our children.” Well, I hope all our children read Own It! It’s a great combination of visionary thinking, broad knowledge, and hard-as-knuckles practical advice. If you like me want better future owners, give it to your children.

Alderman & Sheriff Professor Michael Mainelli, Z/Yen Group

Media coverage

From Stylist:

Iona Bain is the UK’s go-to voice on millennial money, having founded the award-winning Young Money Blog in 2011. She is the resident Money Hacker at Radio 1 and author of a new book Own It: How our generation can invest our way to a better future, the first-ever detailed guide to long-term saving and… Read more »

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From AJ Bell Money & Markets:

This week’s podcast looks at why Deliveroo’s stock market debut didn’t go to plan. It also examines how stock markets performed around the world in the first quarter of 2021. Temple Bar Investment Trust fund manager Ian Lance discusses why Royal Mail’s shares have soared since November and why he’s backing BP despite growing investor… Read more »

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From The Evidence-Based Investor:

Iona has written a new book called Own It! which is packed with sensible advice about money, saving and investing. We’re going to be publishing two extracts from the book, of which this is the first. In it Iona explains why, for reasons totally out of their control, people in their 20s and 30s today… Read more »

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From Financial Times:

The answers to these temptations are, reassuringly, timeless. Develop a diversified investment portfolio covering various regions, sectors and investment styles: well-managed investment trusts and exchange-traded funds will help. Avoid high charges that eat into your returns. Start early, tune out the hype and stick with it. Iona Bain’s “Own It: How our generation can invest… Read more »

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From Refinery29:

In her new book, Own It! How Our Generation Can Invest Our Way to a Better Future, Iona Bain, financial expert and founder of the Young Money Blog, explores the routes young people can take when it comes to saving or investing for their first home. Ahead, she talks us through everything from injecting cash… Read more »

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From iNews:

You can hear Iona discussing green money on the Own It! podcast, which she hosts. She is also founder of Young Money Blog and author of Own It!

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From Refinery29:

Iona Bain, author of Own It!, offers advice on side hustles, making the most of your extra income, and how to make sure you’re not committing tax fraud.

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From Amy's Bookshelf:

Own It! by Iona Bain is a finance book targeted at younger generations attempting and remove the smokescreen shrouding pensions, mortgages, savings, and investing and make it less intimidating. Bain explains everything in laymen’s terms which makes the book suitable for even the most inexperienced reader and Own It! attempts to encourage and nurture the… Read more »

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From iNews:

Iona discusses Lifetime Isas on the latest episode of the Own It! podcast, which she hosts. She is also founder of Young Money Blog and author of Own It!

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From Stylist:

Unfortunately, the scope of the crisis that Covid-19 will leave in its wake is much wider than those before it. “The last financial crash was a purely economic crisis, but this has been a public health, social and economic crisis,” Iona Bain, financial expert, author of Own It! How Our Generation Can Invest Our Way… Read more »

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From The Evidence-Based Investor:

“Don’t get mad, get informed” — Iona Bain’s motto from The Young Money blog is timely to say the least. Millennials like her have had a bad time of it in recent years. The 2008 financial crisis followed by the economic catastrophe of the coronavirus pandemic. Savings rates and home ownership alike have nose-dived. And… Read more »

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From Money Clinic with Claer Barrett:

Author and Young Money blogger Iona Bain explains the rules of the new Lifetime Isa, which can be used to save for a property, or to invest for the future.

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From Money Clinic with Claer Barrett:

Author and Young Money blogger Iona Bain explains the rules of the new Lifetime Isa, which can be used to save for a property, or to invest for the future. Iona Bain writes the Young Money blog, and will shortly release her second book, Own It: How our generation can invest our way to a… Read more »

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From Vogue:

Iona Bain, author of Own It, tells British Vogue. “Prior to Covid-19, most of us were buying stuff that rarely brought lasting fulfilment, and that we were too stressed and time-poor to appreciate. We were paying a huge convenience premium and relying on expensive crutches (like takeaways) to make our workings lives easier. And we… Read more »

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From Radio 4’s Womans Hour:

Iona Bain, author of new book Own It! talks about young women’s finances over the past 12 months and offers her top tips for managing money in the future.

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From Metro:

It may seem cliche to suggest that coffee and lunches are the sole reason for not being to buy a house, but for many a big spending review can increase your deposit and get you closer to ownership. Iona Bain – Founder of Young Money Blog & Agency and author of OWN IT! How our… Read more »

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Published: 16/03/2021
Pages: 312
Formats: paperback - ISBN 9780857198303
ebook - ISBN 9780857198310
Media enquiries

If you’d like to get in touch with the author for interview or comment, or you’d like a review copy of this book, please contact us at pr@harriman-house.com or call +44 (0)1730 233870.

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