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Start-up Smart

How to start and build a successful business on a budget

By Robin Bennett

Paperback £12.99 / $22.99
eBook £11.99 / $14.19
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Start-up Smart

How to start and build a successful business on a budget

By Robin Bennett

Jacket text

This book will not make you a million in three months and it doesn’t make any wildly optimistic claims about saving the world, changing the way we think about business or improving your chances of pulling.

What it does do is give an honest, detailed, straightforward description of how to start a small business from scratch, with relatively little money, and how that business can give you a decent income with little or no risk in the long term.

Robin Bennett guides you through the key steps involved in setting up and running a business. He shows that it’s possible for anyone to become their own boss, and that it can be done without ending up in debt to the bank or completely stressed out.

Delivered in a lighthearted and down-to-earth way, the advice contained in these pages is based on what Robin has found to work over the last 20 years in business. It shows how you can do it too – how you can use this knowledge to start up, and most importantly, start up smart!

About the author

Robin Bennett came to business relatively late. No selling lemonade to neighbours from the front garden at age six, cleaning cars with rags or a 4am paper round. A cosseted existence lasted until he became a penniless graduate, which forced him to start his first company, aged 23. All of which goes to show that entrepreneurs are just as often made, not born.

Since 1992 he has started eight separate companies - each for less than £5,000. Six still trade, always in the black and never at the expense of high borrowing or the really important stuff, like family and friends.

Media coverage

From Bangor University:

Students, graduates and staff of the University recently learned how to start a business for less than £5,000 in a ?Start-Up Smart presentation organised by the B-Enterprising Project at the Careers & Employability Service. The event was well attended by over sixty people from a variety of academic subject backgrounds and University departments. The presentation… Read more »

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From Worcester News:

A SUCCESSFUL entrepreneur and author visited the University of Worcester to talk to students about starting their own businesses. Robin Bennett, author of Start-up Smart, wanted to prove business start-ups do not necessarily involve large expensive bank loans, just good planning and sensible cash flow management. Many of the 100 students who attended were either… Read more »

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From Henley Standard:

An entrepreneur from Henley who has established 15 businesses in 18 years has revealed the secret of his success. Robin Bennett has written a book called Start Up Smart about how to begin your own business with less than £5,000. The 42-year-old, who is based in Hart Street, founded his first business after graduating from… Read more »

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From My Wonderful Life Coach:

Start-Up Smart ? How to start and build a successful business on a budget – Robin Bennett – Harriman House – ISBN 978-1906659837 Reviewed by Valerie Dwyer – Serial Entrepreneur, Coach, Mentor, Inspirational Speaker, founder of My Wonderful Life Coach?, Everything is Possible?, and other enterprises. http://www.mywonderfullifecoach.co.uk START-UP SMART BRINGS YOU THE OPPORTUNITY YOU?VE WANTED… Read more »

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From Financial Mail Women's Forum:

Competition for budding entrepreneurs A new competition has been launched for budding entrepreneurs between 18-25. Five winners ? from the categories services, manufacturing, IT, media and arts and retail ? will win a package of funding assistance, professional planning, one year?s mentoring from serial entrepreneur Robin Bennett, and national and regional PR. To enter, applicants… Read more »

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From thesewingdirectory.co.uk:

“Full of common sense advice from an entrepreneur who has set up several businesses…very easy book to read and will definitely be going back to it for further business advice. I would recommend this book to anyone starting or building a business.”Business Book Reviews – Start Up Smart- The Sewing Directory17th January 2012

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From gold.ac.uk:

Robin was a guest speaker at Goldsmiths University 25th October 2011

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From buckingham.ac.uk:

Robin was a guest speaker at The University of Buckingham 6th September 2011

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From bangor.ac.uk:

How to start a business for under £5,000- Bangor University1st June 2011

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From worcesternews.co.uk:

Smart author inspires students to get a start- Worcester News1st June 2011

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From kingston.ac.uk:

Robin will be a guest speaker at Kingston University 17th November 2011

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From worcester.ac.uk:

Robin was a guest speaker at Worcester University 19th May 2011

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From northampton.ac.uk:

Robin was a guest speaker at University of Northampton 12th May 2011

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From mpaonline.org.uk:

Robin was a guest speaker at the Commercial Sense Music Business Conference in London for Zoe Gospel Promotions 14th April 2011

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From bangor.ac.uk:

Robin was a guest speaker at Bangor University 5th April 2011

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From exeter.ac.uk:

Robin was a guest speaker at the Entrepreneurial Award Ceremony at the University of Exeter 31st March 2011

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From Media Review:

Robin Bennett with Start-Up Smart Competition Winners Luka Blackman-Gibbs, Michaela Belony and Jack Lenox- Royal Holloway 13th January 2011 Photo © John King

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From tcd.ie:

Start Up Smart has been added to the recommended reading lists for students studying MBA and MSc Business at Trinity College Dublin

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From uel.ac.uk:

Robin was a guest speaker as part of the Talking Business – The Event Series at the University of East London 22nd February 2011

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From w3.yorksj.ac.uk:

Robin was a guest speaker at York St John University 2nd February 2011

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From aber.ac.uk:

Robin was a guest speaker at the Crisalis Student Enterprise Club Event at Aberystwyth University 24th November 2010

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From lsbu.ac.uk:

Robin was a guest speaker at the LSBU Global Entrepreneurship Week Event at London South Bank University 17th November 2010

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From enterprisenation.com:

Competition: Win seed funding and 1 year of mentoring!- Enterprise Nation30th September 2010

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From talkradioeurope.com:

Robin was a guest on the Enterprise Show- Talk Radio Europe 29th September 2010

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From news.bbc.co.uk:

Robin was a guest on the Phil Gayle Show- BBC Radio Berkshire

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From fmwf.com:

Robin Bennett and Start-Up Smart were featured in Local entrepreneur’s guide to success – Henley Standard 13th August 2010

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From mywonderfullifecoach.co.uk:

“A fascinating read…peppered with useful streetwise advice. Brilliant…added value insight to the serial entrepreneur mind & how you too can do it! Highly Recommended.”- My Wonderful Life Coach28th July 2010

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From fmwf.com:

The Start-Up Smart Competition was featured in Enterprise News in Brief- Financial Mail Women’s Forum 14th July 2010

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From Media Review:

The Start-Up Smart competition was featured on:

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From Media Review:
From brunelpccblog.wordpress.com:

Brunel University Careers Blog

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Contents

Preface
About Me

1. Planning for Getting Started
Basic Strategies
Defining Your Goals
Planning and Preparation
The Business Plan
Sources of Investment
Things to Watch Out For
Useful Websites

2. Making Money
Basic Strategies
Marketing
Sales
Price Negotiation
Premises
Hiring For the First Time
Useful Websites

3. Growing Sensibly
Basic Strategies
Cash Flow
Staff Relations
Technology
Building a Reputation
Suppliers
Banks
Clients
Trade Fairs and Conferences
Useful Websites

4. Planning for the Long Term
Basic Strategies
Creationists, Expansionists and Caretakers
Related Markets
Foreign Markets
Patents and Trademarks
Accounting
Useful Websites

5. Reflections
Basic Strategies
Dealing with the Highs
What to Do if You Think You Might Fail

Conclusion

Appendix: A Model Company



Published: 28/07/2010
Edition: 1st
Pages: 144
Formats: paperback - ISBN 9781906659837
ebook - ISBN 9780857190468
Media enquiries

If you’d like to get in touch with the author for interview or comment, or you’d like a review copy of this book, please contact us at pr@harriman-house.com or call +44 (0)1730 233870.

Rights

For information on available rights, please contact rights@harriman-house.com

Bulk purchases

We offer discounts for bulk purchases. Please contact specialsales@harriman-house.com for a quote.