“Fantastic…such a compelling read…There is a handful of investment books I wish someone had given me 30 years ago. This is one of them.”

“This book isn’t really about investing, instead it’s more of an exploration of human behaviour under different types of stress, and this is what makes the book fascinating…This book is written to appeal to all kinds of investors, and is bound to appeal to both the author’s peers and to the inexperienced investor.”

“I think that you make a very good point, which is that there are many styles to investing as there are ways to go through life, but the person who knows his character, and is knowing of his environment and his investment horse, is the one that wins over the long term, provided that he is asked to make defined decisions, which strip the investor of his natural inclination to hedge his bets.”

“Fascinating and instructive reading”

“I am often asked by graduate students what books I have read that I could recommend they read to make the students better investors. My answer generally is that the student should read the Intelligent Investor and the Reminiscences of a Stock Operator; I will now add your book to the short list for students to read…I wish I had read this book thirty years ago!”

“As investors we all know that we should let the winners run and cut the losers. The question is how this works in practice in investment management. Freeman-Shor provides a comprehensive framework how to deal with losing positions and how to make winning positions have a big positive impact on your portfolio returns. A great read for investment novices and professionals alike.”

“With a unique insight into the day to day behaviours of some of the world’s best fund managers Lee Freeman-Shor draws out some invaluable lessons for both the private and professional investor and lays bare the behavioural pitfalls we are all subject to in executing our investment ideas”

“I truly enjoyed reading your book. Not often I read a book that has so many relevant real-life examples. I also enjoyed reading the quotes very appropriate. You summarize a winning strategy in a very concise manner while backing it up with both examples and data. It is a must read for all managers and allocators. I will order my copy right away and will send some to our clients.”

“I really enjoyed reading it, although I have to say it was in some respects a chastening experience as – in spite of best efforts – there are times when I lapse into some of the negative behaviours you identify. I think the insights are terrific though and it will serve as an ‘internal voice of conscience’ forcing me to scrutinise execution and timing more thoroughly”

“An enjoyable and thought provoking read, from somebody with the real life evidence to back up the findings. An easy to read and enlightening study of behavioural finance, brought to life with real life experiences”