Ever wonder why your actively managed funds almost invariably disappoint you? Piece by piece, the authors peel back the claims that active managers can add value in a system where it gets harder and harder to generate Alpha. In a world where academic research uncovers the true sources of return and markets relentlessly become more efficient, what’s an investor to do? Go passive! Swedroe is the master of explaining financial research in terms that every reader can easily understand. Read and improve your financial acumen.

If you think you can beat the market, you need to read this wise book. Swedroe and Berkin show that whatever superior investment performance you may achieve is fully accounted for by the risks you are taking with your money and even risk compensation may be shrinking as well. But there are things you can do, and the authors suggest a number of sensible strategies to improve investment results.

Swedroe and Berkin provide a concise treatment of the research passive and active investors (both individual and institutional and also financial advisors) need to become more successful. This treatment also appeals to college finance students seeking to gain a better understanding of passive versus active investing, along with “the correct answers.” The authors enable investors seeking to “generate real alpha” to understand that passive investing is increasingly the correct approach, while active investing is just the opposite.

There is overwhelming evidence showing traditional active management is a losing strategy, but the allure of alpha still attracts investors of all kinds. Berkin and Swedroe clearly and succinctly describe why the pursuit of alpha is unlikely to help you achieve your goals and offer strategies to improve the likelihood of success.

Swedroe and Berkin roll up their sleeves and dig into decades of research to help us better understand how markets work. The result is a clear and concise synthesis of how investing can indeed be a “winner’s game.” Read, study and apply their approach.

Over the last decade investors have benefitted from abandoning active stock pickers in droves. Packed with brand new studies brought to life by helpful anecdotes, this book promises to turbo-charge the trend.

For over half a century, academics and practitioners have debated the very nature of markets. Berkin and Swedroe guide us through this labyrinth of literature to reach one clear conclusion: what once was opaque, expensive alpha is now transparent, low-cost beta. Providing a framework for how and where to put that knowledge into action – and how investors can avoid playing the “loser’s game” – is where this book really shines.

Berkin and Swedroe knock it out of the park with ‘The Incredible Shinking Alpha.’ The authors provide an incredibly thorough and balanced summary of the research on the challenges faced by active asset management. I learned a lot from this book and I think you will too. Read it.

Swedroe and Berkin have done a remarkable job in absorbing academic finance research and disseminating its key insights to a broad audience. Their core message that passive investing is beneficial for a vast majority of investors is supported by a large body of evidence-based scientific research. Swedroe and Berkin’s writings are informative, insightful, and fun to read. I highly recommend this book.

Want to outperform the average active manager? Reduce costs and be tax efficient? And stay disciplined in your investments? Then read this book—and join the huge wave moving to evidence-based, systematic investing. Swedroe and Berkin have masterfully combined academic and practitioner insights, relatable anecdotes, with clear actions that will make a big difference in your portfolio.