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5 Habits Of Lucky Companies

Andy Nairn knows that luck plays a bigger role than most realise. As one of the founders of ad agency Lucky Generals, with clients including Amazon, Virgin Atlantic, Yorkshire Tea and the Co-op, he crafts campaigns that incorporate chance. Campaign magazine has named Nairn the top brand strategist in the United Kingdom for the last three years running and his book, Go Luck Yourself, is all about the role of luck in building a brand.

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