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A book to understand the behavior of its consumers

Making use of behavioral science, which helps to understand how people make their decisions, can help companies solve this problem. This is what Richard Shotton expresses in his latest book for marketing professionals entitled “The Choice Factory: 25 behavioral biases that influence what we buy”.

Throughout the 25 short chapters of “The Choice Factory”, the reader will be able to find tips that will allow him to apply simple behavior patterns to his consumers to solve the challenges that the marketing industry currently presents.

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