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ake a Chance on Luck

Andy is an award-winning brand strategist and creative in the advertising world. In 2013, he co-founded Lucky Generals, which describes itself as ‘a creative company for people on a mission’. His first book, Go Luck Yourself: 40 ways to stack the odds in your brand’s favour, was published in 2020. As a pessimist and a sceptic, I was curious to see whether there’s any truth to the ‘silver lining’ proverb.

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