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Andy Nairn on why this Friday the 13th could be your brand’s lucky day

So don’t be afraid to walk on the cracks, smile when you see that black cat crossing your path and take a detour under that ladder if you can. Because sometimes, a bit of misfortune can turn out to be your saviour. And as for Friday 13th? Well, my paraskevidekatriaphobic friends, this could be your lucky day.

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