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Book club image: Sub Header: Giles Lury reviews Richard Shotton’s book Read more at

I think it’s well worth a read.

… One of my favourite chapters is about the power of personalisation, which is often ascribed to the fact that our subconscious deals with most of our sensory input and only a fraction is consciously processed and one way in which the brain selects what is worthy of conscious attention is personal relevance. It is liked to when in the midst of a noisy party your ears prick up when you hear your name being mentioned – the cocktail party effect.


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