Can a brand be lucky?

We’re honoured that Andy would share his knowledge with our community and found him the legend to talk to that his reputation suggests. Andy is one of the 3 founders of Lucky Generals, a creative company for people on a mission. It’s been shortlisted for Campaign’s Agency of the Year for 5 years in a row. He also chairs Dark Horses, a sports marketing agency for those who want to break away from the field (shortlisted for Young Agency of the Year at the BT Sports Industry Awards, for the last 2 years in a row). In 2021, Campaign named him the top brand strategist in the UK, for the 3rd time in a row. Business Insider has also named him one of the top 5 creative people in world advertising. He’s won 24 IPA Effectiveness Awards (including the 2005, 2007 and 2010 Grands Prix) as well as the top 2 planning prizes in the USA (Gold Effie and Gold APGUS).