Ex libris: new books from faculty and alumni
The Reputation Playbook: a winning formula to help CEOs protect corporate reputation in the digital economy
While the fundamental principles of building a reputation haven?t changed for decades, the rise of social media has had an impact the way businesses do that. In The Reputation Playbook (Harriman House, 2014, 238 pages, $34.99) Jennifer Janson, Artsci’95, managing director of Six Degrees Ltd, sets out to help CEOs understand how they can protect their corporate reputations in the digital economy. The book, which was recently featured in The Globe and Mail, sees Ms. Janson examining how social media affects corporate reputation-building, while providing plenty of practical advice and real-life examples from companies that are doing it right ? and getting it wrong.
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