From literal to lateral: applying behavioural science to advertising

On november 8 2018, Richard Shotton spoke at B.R.A.I.N.Creatives HQ in Amsterdam. The event was sold out, with guests coming from all over the Netherlands and even traveling from abroad. Shotton’s remarkable popularity has as much to do with his bestselling book The Choice Factory as with his brilliant Twitter feed. In fact, the two came together when Twitter users voted The Choice Factory the best advertising book of all time in BBH’s World Cup of Advertising Books.