Get into your consumers’ brain with Richard Shotton’s The Choice Factory by Leigh Andrews

If you’re in the persuasion game and you’ve ever wanted to better understand your consumers’ purchase behaviour, this is the interview for you! I caught up with Richard Shotton, deputy head of evidence of Manning Gottlieb OMD, and author of The Choice Factory: 25 Behavioural Biases That Influence What We Buy. He shares how behavioural science findings can sharpen your brand’s advertising and overall creative impact.