Lucky Generals co-founder Andy Nairn on how luck can improve your creativity
From Creative Boom
With nearly 30 years in the advertising industry under his belt, Lucky Generals co-founder Andy Nairn knows luck is as important to success as hard graft. With his new book Go Luck Yourself revealing how chance can play its part in the creative process, we caught up with Andy to hear how you can harness the power of luck.
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