Marketing Starter For Ten: author Andy Nairn on the role of luck in building a brand

For the latest in The Marketing Society podcast series, Starter for Ten – a series of ten-minute talks from clever people in our network about things of interest to marketers, we have a founding partner of Lucky Generals and author of Go Luck Yourself: 40 ways to stack the odds in your brand’s favour, Andy Nairn, to talk about the role of luck in building a brand.