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Richard Shotton: Reduced visibility has a negative impact on brand perception

Richard Shotton is a name whose contribution to the field of applied behavioral science in the context of marketing is impressive and telling. His first book, The Choice Factory – 25 Behavioral Biases That Influence What We Buy, explained how behavioral science can solve business challenges and was quickly named the best sales and marketing book of the year at the Business Book Awards in 2019 It became a #1 bestseller on Amazon and is now available in 12 languages.

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