Richard Shotton to Speak at IAPI Media Matters Event

Richard Shotton, author of a new book called The Illusion of Choice is the guest speaker at the next IAPI Media Matters event on April on April 5th in TU Dublin.

Shotton’s latest publication identifies the 16½ most important psychological biases that everyone in advertising industry needs to be aware of today – and shows how any agency and their client can take advantage of these to win customers, retain customers and sell more.

Shotton’s previous book, The Choice Factory was a highly acclaimed best-seller.