The fascinating science behind consumer choices by Ellen Hammett
The author of a new book examining the behavioural biases that influence what we buy tells Ellen Hammett how advertisers can make their campaigns more effective.
… There are lessons the marketing industry can learn from these disciplines too, and in his new book, The Choice Factory: 25 behavioural biases that influence what we buy, Richard Shotton explains how behavioural science can be applied to advertising and how a few simple tricks can help marketers improve the effectiveness of campaigns and influence what consumers buy.
… From impulsively ordering a slice of billionaire’s shortbread on the way to work, to bidding for a Game of Thrones box-set on eBay, Shotton – who spends his working days at Manning Gottlieb OMD as their deputy head of evidence, and who regular readers might recognise as a long-standing contributor to Newsline – follows a single person over one day and unpicks 25 key decisions they make – each of which can be explained with what social psychologists call a classic bias.
So what can brands, marketers and agencies learn from these biases?
Find out more and read the article here: https://mediatel.co.uk/newsline/2018/01/26/the-fascinating-science-behind-consumer-choices/
If you’d like to get in touch with the author for interview or comment, or you’d like a review copy of this book, please contact us at email@example.com or call +44 (0)1730 269809.Rights
For information on available rights, please contact firstname.lastname@example.orgBulk purchases
Discounts for bulk purchases available. Please contact email@example.com for a quote.