The greatest ad campaign
What do you think is the greatest ad campaign ever? Coca-Cola? Apple? Levi’s? All great choices, but I’d argue that the most effective ad of all time was by De Beers. And part of its success was through the smart application of a simple psychological bias. A bias that you can still apply today.
If you’d like to get in touch with the author for interview or comment, or you’d like a review copy of this book, please contact us at email@example.com or call +44 (0)1730 269809.Rights
For information on available rights, please contact firstname.lastname@example.orgBulk purchases
Discounts for bulk purchases available. Please contact email@example.com for a quote.