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The Key to Attracting Prospects Is Simpler Than You Might Think, Says Top Brand Strategist

In his book, “Go Luck Yourself: 40 ways to stack the odds in your brand’s favour” (Harriman House – 2021), Nairn, named one of the five leading creative people in advertising by Business Insider, reveals how to improve your luck because, he says, “effort and talent are not enough.”

Financial advisors can increase the odds of being lucky if they pay attention to what’s around them outside of the financial services world.

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