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The Third Age of Trust

In a new book called The Choice Factory… the author Richard Shotton highlights the phenomenal power of social proof to change consumer behaviour. For example, what is the best way to get hotel guests to re-use towels?

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If you’d like to get in touch with the author for interview or comment, or you’d like a review copy of this book, please contact us at or call +44 (0)1730 269809.


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