“THERE ARE ADVERTISERS WHO SUSPECT THAT PROFESSORS OF PSYCHOLOGY ARE EXTRATERRESTRIALS”

Shotton, who has answered the questions by email, was the guest speaker at the recently held professional conference of the Association of Magazines of Spain (ARI), where he gave a lecture on behavioral biases and the way in which They make decisions, and how marketing can take advantage of them. To this same topic he has dedicated a book, The Choice Factory, in which he explains twenty-five scientifically proven biases of human behaviour and how they can be applied to the development of advertising campaigns. (Interview in Spanish)