Why investors need to be aware of their behaviour – Herman Brodie

Herman Brodie is a specialist expert in behavioural economics. Formerly an algorithmic trader for an investment bank, he became fascinated by the predictable aspects of human behaviour and how that affects investing and the markets.

Herman has written a book with Klaus Harnack called The Trust Mandate, which despite being aimed at asset managers, contains a very useful and interesting analysis about what it is that makes us trust people or not.

In the second part of a two-part interview, Herman talks about how human preferences can make us bad investors, and how we can combat these to make better investment decisions.