Why marketers are so obsessed with following fads
Richard Shotton explores why marketers are so fad-obsessed, using the unlikely metaphor of the penalty shoot out.
Marketers need to apply the lessons of penalty taking to brands. If we do we’ll be in good company.
If you’d like to get in touch with the author for interview or comment, or you’d like a review copy of this book, please contact us at email@example.com or call +44 (0)1730 269809.Rights
For information on available rights, please contact firstname.lastname@example.orgBulk purchases
Discounts for bulk purchases available. Please contact email@example.com for a quote.